Abstract: Non-durable goods; Services ... item, product line, and product mix concepts help us understand the relationships among a company’s different products.
File ID: 4f840f2409f4b0c458000bc8
Filename: Chapter 10 Product Concepts -Marketing Management.ppt
Create Time: 2012-04-10 18:44:52
From Site: www.drslgupta.com
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