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CHAPTER 5: DESIGNING MARKETING PROGRAMS TO BUILD BRAND EQUITYAbstract: 5.2 . Overview . How do marketing activities in general—and product, pricing, and distribution strategies in particular—build brand equity?
File ID: 4f527d5e09f4b02613000bb3
Filename: SBM3_05.ppt
Filetype: ppt
Create Time: 2012-03-03 13:21:50
From Site: www.cob.unt.edu
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